Hello CB newsletter subscribers. I’m Maia Segura, marketing manager at CuriosityBased. Julie invited me to write this week’s newsletter to share the behind-the-scenes thinking for our recently updated website
| It’s inevitable that as we grow and change, the spaces that we occupy can feel like they don’t quite fit us any more. When that happens, it’s worthwhile to reevaluate and update these spaces, especially if other people see them, too. In addition to my work at CuriosityBased, my husband Daimian and I own and operate Creative Catalyst Communications where we spend a lot of time thinking about how organizations use spaces to communicate – including how they express themselves online. CuriosityBased went through its last website update in 2023, prior to me joining the team. Over my past two years with the company, I’ve had a front seat to its evolution. The business has grown, offerings have evolved, the team has changed. And the stories we can tell about our work have gotten richer. With this in mind, Daimian and I took a fresh look at how these changes were fitting into the existing web space. It was clear that it was time to tidy up and make room for what’s new. We got to work at the end of 2025 and launched the new site in July. Reevaluation requires a lot of curiosity. For this project, our driving question was: How can this website represent the CuriosityBased brand today in the most honest and efficient way possible? Our approach to updating the CB website could be compared to the decisions you would consider when renovating a physical space, like remodeling your home. As with a home renovation, some people think improving a website is about making it look nicer. While aesthetics are important, function comes first. Here are some questions we got curious about while we considered the website’s function: How do we best convey who we are? Think about yourself and what you want to impress upon those who visit you, through things like the art you display or your choice of furnishings. For this project, we wanted to take an approach that was more “show” than “tell.” We reviewed the existing text, updated our testimonials, and created case studies so website visitors can visualize our approach and hear straight from our clients what they think about our work. We also updated our bios to address the questions people had been asking us over the years – not just what we wanted to share. How can technology help? Think about using new technology to make your space more functional and efficient. Technology is constantly changing, but it’s important to make sure that we use the right technology to do the right job. Daimian deployed major web development updates to make the website faster so we don’t lose people while they are waiting for the site or content to load. We also added an intentional layer of current best practices for search engine optimization (SEO) to make it easier to find us online. What can be re-organized? Think about moving items around to ensure you can easily access what you use most frequently. We reorganized the existing content on the website so that it would be easier for visitors to find. We’re proud of the free resources we provide on our site focusing on the practice of curiosity and promoting other thought leaders, but these resources could be difficult to locate. We’ve now taken our extremely popular leadership book lists and highlighted the most current list on our homepage, while curating all of the lists together on their own page. Also, when we started the Curiosity at Work podcast in 2024 (be sure to check this out! It’s so good!), it was buried under the catch-all “blog” category. Now it is its own item under the “Resources” dropdown menu. What can be consolidated? Think about what tools and supplies can be consolidated in your home. We decided to make the website the hub for all public-facing CuriosityBased content. To reduce brand confusion, we decided to create a dedicated page for the 7 Forms of Respect® and retire the former stand-alone site. We brought in other content that was created over the years, but only living on our YouTube channel or in the newsletter. In fact, we’ve made a home on our site for this very newsletter, and all of our weekly newsletters, instead of sending folks to MailChimp. Please, check out the new CuriosityBased website and let us know what you think. And, let me know if you know anyone who has a website that could use an update. Daimian and I are happy to provide a fresh perspective. Best, |
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