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Taking for granted when others stretch for us

Julie at the airport preparing bundles of rubber bands to illustrate the Rubber Band Rule for a keynote talk.
Image caption: Julie at the airport preparing bundles of rubber bands to illustrate the Rubber Band Rule for a keynote talk.

September 18 marks National Respect Day, so I thought I’d share my most current thinking on respect.

When I first started my research on what would become the 7 Forms of Respect®  framework, I asked people what respect looked like to them. Many cited the “Golden Rule: Treat people the way you would want to be treated.” Then I would ask, “What if someone doesn’t want to be treated the way you want to be treated?” The Golden Rule doesn’t always apply.

That’s why I came up with the “Rubber Band Rule” of respect, which reflects how we all intuitively stretch for others because we want to show people respect in the ways that matter to them. Sometimes we stretch so much to accommodate others that we end up snapping and breaking. The Rubber Band Rule is about learning what our breaking points are so that we don’t let ourselves constantly snap as we try to respect others. While the Rubber Band Rule can help us identify our boundaries, the rule reminds us to be aware that respect is dynamic and stretchy.

Here’s the thing: Stretching is good for us. I don’t want to live in a world where no one stretches. Since we all define respect differently, mutual respect requires our willingness to stretch.

Nowadays, there’s so much talk about setting our own boundaries because we’re tired of accommodating others, that we can take for granted how much other people actually stretch for us. 

I experienced that myself recently. Here’s what happened: I had arranged to take my friend, “Pete,” who was visiting Seattle, on a special outing hosted by an acquaintance of mine, “Leslie.” Less than 36 hours before we were scheduled to meet, Pete asked me if I could reschedule with Leslie to later that week. He said, “I can go at the original time, but I will be very tired from working late the night before.” 

At first, I felt my time and effort was disrespected. I hate changing plans with such short notice and felt like I would potentially hurt my relationship with an acquaintance who was doing me a favor. So, I was going to ask Pete to stick to the original plan. But then I realized he was revealing how he needed to prioritize rest. So, I told Pete I didn’t want to impose more on Leslie by asking her to reschedule, so I would apologize on his behalf and cancel. I also said I’d appreciate more notice from him in the future when asking to change our plans.

I could tell Pete was relieved. He apologized profusely the next day. That’s when I recognized how much Pete didn’t want to disappoint me. He had put off asking me to reschedule until he had to be honest with himself about how exhausted he’d be if he tried to stick to the original plan. I’m glad Pete spoke his truth.

Pete and I were in a tough situation where there was no perfect solution to make everyone happy. We were honest about our breaking points. Respect is tested everyday just like this in these seemingly small, unanticipated conflicts.  

When you think about respect, don’t just think about how much you personally stretch. Think about how others might be stretching to show you respect, while also trying to not snap and break themselves.

Respect isn’t always simple and straightforward. The Rubber Band Rule of respect recognizes life’s many unpredictable variables. When did you experience someone not showing you respect in the way you wanted, and then you realized how much they were actually stretching for you? 

I’d love to hear from you. 

Best, 

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JDS Podcast

Julie Pham on the JDS Podcast: Challenging Assumptions to Build Better Teams

How do curiosity and respect — practiced intentionally — change the way we lead, communicate, and collaborate?

In this episode of the JDS Podcast, host Joshua Agbontaen sits down with CuriosityBased founder and CEO Dr. Julie Pham for a conversation spanning the 7 Forms of Respect® framework, cultural identity, community building, and what it means to think differently about inclusion and leadership.

Julie draws on her full range of experience — Vietnamese refugee, Cambridge-trained historian, community organizer, entrepreneur — to explore how the assumptions embedded in our backgrounds shape the way we show up at work. And why getting curious about those assumptions, rather than acting on them by default, is one of the most practical things a leader can do.

Key themes: The 7 Forms of Respect® · Cultural identity and communication · Curiosity as a leadership practice · Inclusion and collaboration · Community building · Career reinvention

#CuriosityAtWork #RespectAtWork #InclusiveLeadership #WorkplaceCulture #Belonging #CuriosityBased

Explore more podcasts featuring Dr. Julie Pham at https://curiositybased.com/press/

Control or Be Controlled

Julie Pham on Control or Be Controlled podcast: Rethinking Respect, Curiosity, and Assumption

What assumptions are shaping how you lead — without you realizing it?

In this episode of Control or Be Controlled podcast with host Darlington Ogbuka, Julie  explores that question from multiple angles: the 7 Forms of Respect framework, the intercultural experiences that shaped it, and the unconventional path — refugee childhood, Cambridge doctorate, Vietnamese community newspaper, nonprofit leadership — that gave her a different lens on what curiosity actually looks like in practice.

Julie and host Darlington dig into navigating workplace conflict, rethinking diversity and inclusion, making career pivots, and why asking better questions might be the most underrated leadership competency of our time.

Key themes: The 7 Forms of Respect · Cultural assumptions in the workplace · Curiosity as a leadership practice · The Vietnam War’s South Vietnamese perspective · Career reinvention · Communication and conflict

#CuriosityAtWork #RespectAtWork #InclusiveLeadership #WorkplaceCulture #Belonging #CuriosityBased

Explore more podcasts featuring Dr. Julie Pham at https://curiositybased.com/press/

Infinite Dialogs with Oti Jay

In this episode of Infinite Dialogues with Oti Jay, CuriosityBased founder and CEO Dr. Julie Pham joins host Oti Jay for a wide-ranging conversation on respect, identity, culture, curiosity, leadership, and human connection.

At the center of it: the idea that respect isn’t a universal value we all share — it’s a personal and cultural one, shaped by family, upbringing, and lived experience. Understanding that distinction is the foundation of the 7 Forms of Respect framework, and Julie traces it back to her own story of growing up between Vietnamese and American cultures.

The conversation explores what it looks like to lead, communicate, and build relationships across those differences — and why replacing judgment with curiosity is where that work begins.

Key themes: The 7 Forms of Respect · Cultural identity and communication · Curiosity as a leadership practice · Bicultural experience · Human connection in the workplace

Explore more podcasts featuring Dr. Julie Pham at https://curiositybased.com/press/

#35: Curiosity in Hunger Relief with Lianna Olds

#35: Curiosity in Hunger Relief with Lianna Olds

What does curiosity look like in hunger relief?

In Episode 35 of the Curiosity at Work podcast, Dr. Julie Pham speaks with Lianna Olds, Deputy Director of Emergency Food Network, about curiosity in nonprofit leadership and food access.

Food is often described as a unifying topic. Yet behind every meal distributed are complex systems, data decisions, fundraising relationships, and advocacy efforts.

In this episode, they explore:

• Why curiosity is essential for nonprofit leadership
• How data tells stories about community needs
• Moving fundraising beyond transactional relationships
• Navigating advocacy across diverse perspectives
• The role of feedback and trust in effective communication
• How parenting and practicing stillness shape personal growth

One line that stayed with us: “Food is a unifying topic.”

Curiosity helps leaders look beyond numbers to understand the human stories underneath. It builds trust. It strengthens advocacy. It deepens service.

Hunger relief work requires operational excellence. It also requires empathy, interpretation, and the willingness to ask better questions.

More Curiosity at Work episodes at: https://curiositybased.com/category/curiosity-at-work-podcast/

#CuriosityAtWork #CuriosityBased #NonprofitLeadership #FoodAccess #HungerRelief #CommunityLeadership #Advocacy #DataDrivenLeadership #CommunityEngagement #OrganizationalCulture #PracticeCuriosity #TacomaNonprofits

What we want vs. what the world wants for us

During times when so much feels out of our control, reminding ourselves what we can

control is more important than ever. That’s why I really appreciate Aiko Bethea’s new book on self-leadership, Anchored, Aligned, Accountable: A Framework for Transcending Bullsh*t and Transforming Our Lives and Work. It’s packed with self-reflection frameworks to help us stay accountable to ourselves. 

My favorite exercise in the book is called, “Knowing Who We Want to Be … and Realizing Who the Rest of the World Wants Us to Be.” 


In this exercise, Bethea poses these prompts for you to answer based on what you know:
– What I want to be
– Who my family wants me to be
– Who my work wants me to be
– Who the world wants me to be


Try answering these prompts for yourself. This is how I answered the initial set of prompts:
– I want my writing and thinking to have global impact.
– My brothers want me to be happy in whatever I pursue. My mother wants me to be financially successful.
– My co-workers want to lead our company to great success.
– The world wants me to embody the American dream and immigrant success story.


While others in my life may have different aspirations for me, they are generally aligned with my aspirations for myself.


Others may not be so lucky to have aligned aspirations, and may struggle to find their way as a result. This framework may help you recognize when there’s a big gap between what you want for yourself and what others want for you. The differences in expectations might be particularly difficult to bridge if you are a people pleaser. Bethea pointed out that, “we can wind up not showing up as our aspirational selves…when we don’t articulate clearly who we want to be – especially in contrast with the rest of the world’s expectations of who we should be.”


If you know someone who is trying to figure out what they want out of life, share this framework and Bethea’s book with them.


Best,

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Adapting our spaces as we evolve

Hello CB newsletter subscribers. I’m Maia Segura, marketing manager at CuriosityBased. Julie invited me to write this week’s newsletter to share the behind-the-scenes thinking for our recently updated website

It’s inevitable that as we grow and change, the spaces that we occupy can feel like they don’t quite fit us any more. When that happens, it’s worthwhile to reevaluate and update these spaces, especially if other people see them, too.


In addition to my work at CuriosityBased, my husband Daimian and I own and operate Creative Catalyst Communications where we spend a lot of time thinking about how organizations use spaces to communicate – including how they express themselves online. 


CuriosityBased went through its last website update in 2023, prior to me joining the team. Over my past two years with the company, I’ve had a front seat to its evolution. The business has grown, offerings have evolved, the team has changed. And the stories we can tell about our work have gotten richer. With this in mind, Daimian and I took a fresh look at how these changes were fitting into the existing web space. It was clear that it was time to tidy up and make room for what’s new. We got to work at the end of 2025 and launched the new site in July.


Reevaluation requires a lot of curiosity. For this project, our driving question was: How can this website represent the CuriosityBased brand today in the most honest and efficient way possible? 


Our approach to updating the CB website could be compared to the decisions you would consider when renovating a physical space, like remodeling your home. As with a home renovation, some people think improving a website is about making it look nicer. While aesthetics are important, function comes first. 


Here are some questions we got curious about while we considered the website’s function:


How do we best convey who we are? 


Think about yourself and what you want to impress upon those who visit you, through things like the art you display or your choice of furnishings.


For this project, we wanted to take an approach that was more “show” than “tell.” We reviewed the existing text, updated our testimonials, and created case studies so website visitors can visualize our approach and hear straight from our clients what they think about our work. We also updated our bios to address the questions people had been asking us over the years – not just what we wanted to share.


How can technology help? 


Think about using new technology to make your space more functional and efficient.


Technology is constantly changing, but it’s important to make sure that we use the right technology to do the right job. Daimian deployed major web development updates to make the website faster so we don’t lose people while they are waiting for the site or content to load. We also added an intentional layer of current best practices for search engine optimization (SEO) to make it easier to find us online.  


What can be re-organized? 


Think about moving items around to ensure you can easily access what you use most frequently.


We reorganized the existing content on the website so that it would be easier for visitors to find. We’re proud of the free resources we provide on our site focusing on the practice of curiosity and promoting other thought leaders, but these resources could be difficult to locate. We’ve now taken our extremely popular leadership book lists and highlighted the most current list on our homepage, while curating all of the lists together on their own page. Also, when we started the Curiosity at Work podcast in 2024 (be sure to check this out! It’s so good!), it was buried under the catch-all “blog” category. Now it is its own item under the “Resources” dropdown menu. 


What can be consolidated? 


Think about what tools and supplies can be consolidated in your home. 


We decided to make the website the hub for all public-facing CuriosityBased content. To reduce brand confusion, we decided to create a dedicated page for the 7 Forms of Respect®  and retire the former stand-alone site. We brought in other content that was created over the years, but only living on our YouTube channel or in the newsletter. In fact, we’ve made a home on our site for this very newsletter, and all of our weekly newsletters, instead of sending folks to MailChimp. 


Please, check out the new CuriosityBased website and let us know what you think.
And, let me know if you know anyone who has a website that could use an update. Daimian and I are happy to provide a fresh perspective. 

Best,

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