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Why CuriosityBased?

Why CuriosityBased?

At CuriosityBased, we think of curiosity as a practice, not as a trait. We liken it to meditation— it looks easy, yet it can be really hard to practice curiosity.

Our team understands the hurdles and rewards of fostering curiosity, having experienced both. An environment that promotes questioning and understanding is empowering and fosters risk-taking, innovation, and problem solving. 

That’s why we care so much about helping others practice curiosity too. 

We’ve witnessed how in any given group, when a majority of people embrace the practice of curiosity, their attitude can elevate team morale and foster positive work cultures. 

Need evidence to show your colleagues on why curiosity is important?

What we can do for you

We design professional development experiences, based on original content, that foster belonging and inclusion. Our approach helps teams quickly build trust through creating small group sessions that allow for open discussion and mutual accountability. We guide our clients in the practice of curiosity through virtual and in-person learning experiences, workshops, and retreat facilitations. 

If you need strategic planning or program evaluation combined with team building, we have partners who can help.

Who we serve

We work with organizations who believe change and progress moves at the speed of trust and they need to invest time and resources into building relationships. Our clients appreciate our high touch approach and bring us in for multiple small-group sessions across their organizations, usually starting with their leadership team. They understand there is no single right answer, there is always more to learn, and the journey is more valuable than the destination.

Our approach to learning

True learning begins outside the comfort zone. Our approach challenges teams and individuals to stretch, delve deep, and embrace the practice of curiosity. We don’t take for granted that practicing curiosity is hard. That’s why we guide people through a series of curiosity-strengthening exercises that starts with self-awareness. While most people think they are self-aware, only 10-15% actually fit the criteria. We help people practice inward curiosity first so they can then engage in reciprocal curiosity with their colleagues to build genuine relationships.

Training Versus Learning

We prioritize learning over training. The best teachers are our colleagues. Each team is different, so we guide you through a learning process that is beyond the book. You learn from one another, it has to be experiential. Just like every conversation is different, every session is different. 

Mission

Empower people in the workplace to become more self-aware, build relationships, and communicate clearly.

Vision

Help the world practice curiosity and build empathy.

Values

  1. Curiosity
  2. Growth
  3. Connection
  4. Clarity 
  5. Difference
  6. Adaptability 

Who we are

We represent a diversity of disciplines, including history, social work, engineering, international relations,  and business administration, as well as cultural backgrounds, which is reflected in our native languages: Spanish, Burmese, Vietnamese, and English. This diversity influences our approach to our work. Also, we are proud to be a certified Minority and Women’s Business Enterprise.

Julie Pham, PhD

Founder and CEO

Meet Me

Linh Huynh, MSW

Learning and Development Manager

Meet Me

Julie Pham, PhD

Founder and CEO

I’m always looking for the question behind the question. I decided to take my 15+ years of community-organizing, including building a cross-sector collaboration fellowship for the tech industry, founding an ethnic media coalition, running a Vietnamese-language newspaper, and mobilizing small business owners in South Seattle, combined with my 8 years of academic research, to start CuriosityBased. I have deep experience in motivating people from diverse personal and professional backgrounds to connect and collaborate. My approach to belonging and inclusion has been informed by having lived as an expatriate in Germany, France, England, and Vietnam and having grown up as a refugee in the US. I believe learning continues after we leave school, which is why I’m dedicated to helping our clients build learning organizations. I thrive when I’m surrounded by learn-it-all’s.

I have designed and led workshops, lectures, and conferences, ranging from 6 to 2,000 people and have been invited to speak to audiences from diverse industries around the world, from Yangon, Myanmar to Bratterboro, Vermont. As a writer and speaker, I’m known for my willingness to get vulnerable, to reframe the way we look at common assumptions, and to offer practical advice combined with a thought-provoking call to action. I love hosting dinner parties, reading novels, and talking to friends while walking.

Linh Huynh, MSW

Learning and Development Manager

I’m someone who likes to explore people’s thought processes and how they view the world. Being born and raised in Seattle as the child of Vietnamese immigrants, then moving to California, I’ve come to understand what people meant by the “Seattle Freeze”, which refers to locals’ unfriendliness toward newcomers and outsiders. I’ve learned that I don’t enjoy the “Seattle Freeze” because I enjoy chatting with people and meeting strangers from all kinds of backgrounds, as it offers me fresh perspectives on life, even if it’s a short conversation. I especially enjoy helping others understand concepts or solve problems. To me, it’s like solving a puzzle by exploring different ways to explain things. I strive to make a more direct impact with individuals by helping people gain clarity and understanding around concepts and people they are trying to understand.

Because I like teaching, I have become the Senior Learning and Development Specialist on the CuriosityBased Team. I help iterate and facilitate our Learning Experiences, aka workshops, to create the optimal learning environments for learners in virtual and in-person settings. Before CuriosityBased, I’ve worked at nonprofits, educational institutions, and government agencies serving diverse populations. Outside of work, I love anything tea related (especially boba), play tennis, and thrift. I’m currently curious about boxing and baking.

Maia Segura

Marketing Manager

Meet Me

Lourdes Tsukada

Business Development Manager

Meet Me

Maia Segura

Marketing Manager

I’m an idea person. But whenever I start a new project, the thing that gets me most excited is not knowing what I don’t know.

Instead of feeling adrift, I lean into my curiosity. As people react to my ideas with their own knowledge and experience, it allows us to come to powerful solutions that none of us could have reached on our own. So, for me, the CuriosityBased principles are both a way of life and a foundation for my business.

My husband and I founded our economic and community development-focused marketing and communications business over a decade ago. We lived in and served one of the most diverse communities in the USA. It was our mission to both find the common ground as a wide community, and to lift others to celebrate their own unique cultural communities. We continue to bring that sensibility to all the communities that we serve through our work – public, private, big or small.

Having lived in places like Thailand, Tasmania, Minneapolis, Long Beach and Sunset Beach, CA, and Seattle, I’ve always kept a mix of cultural creative curiosities including music, visual, and performance arts, global and local travel, cooking and eating. We now live in Southern Vermont with our two cats & two dogs and where I’m also board chair for a community organization that is preserving and activating an 1850’s one-room schoolhouse that serves as our local community center.

Joining CuriosityBased as marketing manager, I am learning what I don’t know, but I’m excited leaning into the team’s collective curiosity as we explore possibilities.

Lourdes Tsukada

Business Development Manager

I am a native-born Cuban who has lived in Venezuela, France, Italy, and Argentina, and I’m fluent in English, Spanish, and Italian. Over the past 23+ years, I’ve built a diverse career that includes roles in international logistics, lending, interpreting, sales, business ownership, and entrepreneurship. I also created and hosted the first live weekly Spanish mortgage Q&A radio show.

As the Business Development Manager at CuriosityBased, I focus on cultivating business relationships, conducting market research, and discovering new opportunities. I enjoy connecting with people from diverse cultures and backgrounds, and continuously enjoy learning along the way.

What People Appreciate About CuriosityBased

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